E-mail Templates

Creating templates

Problem Statement: To generate a collection of templates following the company branding and obtain more efficiency for the digital design team.

Responsibilities: Research best practices and assure that our marketing e-mails display the message on a mobile-friendly way.

Library

The first step was to adapt the company’s brand guide to a concise library for Sketch.

Templates

After doing a research through a series of different brands and e-mail campaigns, I built a sequence of templates making sure the brand elements stayed cohesive.