Promotional Campaign

In my current role as a Senior Art Director, I lead a team of photographers, videographers, and digital designers to meet the company's various creative needs, particularly the seasonal promotional campaigns. One of the most important times for JTV, as a retailer, is the holiday season. This project showcases the efforts of the entire team to create an elegant and sophisticated campaign to be used across different marketing channels. The team successfully produced promotional emails, social media posts, website banners, and external content.